Our Story


Our Story

Butter Up Co. is a human lifestyle label for the conscious consumer, founded by three passionate Sydney-siders Julius, Vasi and Jenna in 2021. The inspiration behind Butter Up Co. came from a desire to do more, share more and be more. We wanted to create something that felt like an extension of us, something that would allow us to express our own individual styles but in a meaningful way. Through this idea Butter Up Co. was born and our motto Spread That Good has been embedded in our DNA ever since. 

For us, fashion is a way of life, a form of wearable art that communicates our individuality to the world. This is why we strongly believe in our look good, feel good, do good philosophy, because when we are truly ourselves, that’s when we feel our best and gravitate to doing our best. Our motto Spread That Good encapsulates this philosophy and serves as a reminder for people to just be a good human!

Together, we strive to give back as much as we can and live by our three core values - love, creativity & inclusivity. Butter Up Co. is the embodiment of our dreams, but it’s the people, our community, who brings it to life.

We invite you to be a part of our world and thank you for your support.

Spread That Good®

Julius, Vasi & Jenna