News

RUOK? DAY

RUOK? DAY

Whether you’re the one asking the question, or on the receiving end of it, it’s important to use your voice - it’s both a luxury and our given right. The power of one conversation should not be underestimated, it may just change a life. Here are 4 simple steps you can take...

THE VALUE OF BUYING LOCAL

THE VALUE OF BUYING LOCAL

It wasn’t until we started our own small business that I truly began to understand the value of supporting local. Through research and experience, I’ve learnt that when we support a local business, we get to enjoy many benefits that simply cannot compare to purchasing at large international chains. These are just a few...

HOW TO LAYER LIKE A PRO

HOW TO LAYER LIKE A PRO

There’s a modularity to winter fashion, an art if you will, where each item of clothing as a standalone may be nice, but when thoughtfully put together becomes a whole vision. 

Layering gives us an opportunity to wear even the most comfortable pieces and turn it from practical to stylish. Here are 5 ways to layer like a pro!


GET UP! STAND UP! SHOW UP!

GET UP! STAND UP! SHOW UP!

This week we celebrate NAIDOC week 2022 from Sunday 3rd July to Sunday 10th July. This year, the theme is Get Up! Stand Up! Show Up! which is a call to action for all non-Indigenous Australians to join in and keep up the momentum for systemic change and finally close the gap. 

Here are 5 ways you can Get Up! Stand Up! Show Up!


The Power of People

The Power of People

It was so heart-warming to shoot our CLOUD NINE capsule over the last week. To see it worn with style and turned into its own, to see each individual adopt it, own it and represent their unique spirit in Butter Up, quite literally put us on cloud nine.

Our latest lookbook encapsulates the essence of our brand. Togetherness. Community. Pride. Style. Individuality. Inclusivity. We’re proud to have captured that, and we captured all of it.